The Practice The PracticeOperating infrastructure

The Marketplace

Tools you own, built by a practitioner.


Everything here installs into YOUR accounts and runs on YOUR AI subscription. Every product ships packaged for Claude, ChatGPT, and Gemini, with install steps for each. All of it was built inside a working practice and run against real work before it was packaged; nothing is a demo. The Practice hosts nothing, holds nothing, and stands between you and nothing. If we disappeared tomorrow, everything you bought keeps working. You own everything.

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King · the practitioner

The king is not on any shelf. The king is you: the practitioner who orchestrates the work.

Pawn openings, knight skills, bishop depth, rook infrastructure, queen systems. Choose a piece to go to its shelf.

Wireframe pawn before an armillary ringPawn Wireframe knight before an armillary ringKnight Wireframe bishop before an armillary ringBishop Wireframe rook before an armillary ringRook Wireframe queen before an armillary ringQueen

This is not a prompt pack. The market is full of cheap prompt PDFs that get downloaded once and abandoned. What is sold here is different in kind: an installed, updated, compliance-screened system you own, built by a practitioner, because the stakes are your name, your clients, and your livelihood.

The floor, free

Below this, nobody should operate.

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Pawn · the opening move

The Guardrails Pack

Free

Three pillars pasted into any AI assistant's custom instructions, whatever field you practice in: truth discipline, instructing it to flag what it cannot verify instead of presenting it as fact; objectivity and balance, so it flags bias and shows the other side of a position; and a professional identity scaffold you configure to your own role. Not a sample; the standard below which no professional should let an AI operate. The paid shelves add the fourth pillar for your profession: the compliance foundation, and the working reviewers that guard a license.

Get it with the lettersFree with a subscription to The Letters, delivered in your welcome email.

Shelf I · Real Estate Practice

The proven shelf.

Built inside a working Georgia real estate practice, generalized into products afterward. The shelf climbs the board: knights first, the queen's systems last.

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Knight · single skills and packs
  • Nine category packs: listing creation, buyer-side, listing presentation, market intelligence, sphere and database, negotiation, closing and post-close, prospecting, personal brand$67 each
  • Fair Housing Sweep, single skill$67
  • Ethics Check, single skill$67
  • The Agent Assistants Pack: five prebuilt assistant builds$67
  • Setup guides: Claude, ChatGPT, and Gemini for Real Estate Agents; CRM and MLS data export$37 each
  • Scheduled automations starter$67

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The Brand Board Builder Coming soon

$147

A brand identity, built in minutes, that trains your AI to sound like you. Fill in a short profile and your own assistant produces a finished one-page brand board: typographic logo and monogram, palettes with hex codes, a typography pairing, imagery direction, and voice traits with on-brand and off-brand samples, with application mockups rendered on the board. It ships with a paste-ready voice guide block for your assistant's instructions, so future drafts carry the brand, and the board carries a compliance strip on brokerage identification and team names under Georgia advertising rules. Distinct from the personal brand category pack: the pack is content, this is the identity the content runs on.

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Bishop · operating rules and compliance

The Instruction Framework, Georgia Agent Edition

$197

Your AI's operating rules, installed in ten minutes. Four pillars in your assistant's custom instructions: truth discipline, objectivity, your Georgia real estate agent identity, and a compliance foundation encoding professional ethics obligations, Georgia License Law, and the Fair Housing Act.

What is inside
  • The branded product guide (PDF) with platform install chapters
  • The Complete Instruction Block, Georgia Agent Edition
  • Platform folders for Claude, ChatGPT, and Gemini, sized to each platform's limits
  • Installation walkthrough with three acceptance tests; DISCLAIMER.md

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The Compliance Skill Pack

$197

A working guard for your license. Two working reviewers, not guidance documents: the Fair Housing Sweep runs seven screens over a listing or ad with the rule cited and a compliant rewrite; the Ethics Check screens client-facing content against professional ethics obligations and Georgia License Law, flagging unverified claims. Includes the full Instruction Framework. The reviewers surface issues for your own broker and counsel; no tool clears compliance. For brokers: under O.C.G.A. 43-40-18 you answer for your affiliates' output; office-wide deployment is risk management.

What is inside
  • The Owner's Manual (PDF) with platform install chapters
  • Fair Housing Sweep and Ethics Check, installable skills plus source
  • The Instruction Framework, Georgia Agent Edition
  • Install guide with acceptance tests; DISCLAIMER.md

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Rook · the library and local tools

The Agent Prompt Library

$397

The fifty jobs an agent does every month, each one pre-engineered across nine categories, screened for fair-housing compliance, flagged where a closing attorney belongs in the loop, and voice-flexible so the output sounds like you. The Claude edition includes the auto-routing skill: type what you need in plain words and the right prompt loads with your details filled in.

What is inside
  • The Field Guide (PDF) with platform install chapters
  • 50 prompts in 9 category folders, files you own and can edit
  • Auto-routing skill (Claude); Librarian builds for ChatGPT and Gemini
  • Voice-calibration worksheet; DISCLAIMER.md

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Local tools

Single-file tools that run entirely in your browser: no server, no account, no upload, and they work with the internet off. The files these tools read, closing histories and client databases, stay on your machine, which makes this the strongest privacy posture on the shelf. Deterministic arithmetic only; each rate and day-count is an on-screen editable field, and outputs are labeled as the estimates they are.

  • The Business X-Ray: drop a CSV of closed transactions, get a production dashboard with plain-English readings of what the numbers say$97
  • The Closing Timeline Calculator: the transaction's deadlines computed with weekends and federal holidays rolled, watch items that read your terms, and one-click calendar export$67
  • The Seller Net Sheet: itemized seller proceeds with live-editable rates, day-count tax proration, and a five-price scenario table; prints client-ready$67
  • The Workbench: all three local tools together$197
  • The Business X-Ray Lite, a reduced free edition: open it now, no signup, nothing uploadedFree

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Queen · complete systems

The Compliant Start

$297

The floor and the inspector together: the Instruction Framework plus the Compliance Skill Pack, and the ten-minute setup covers both. Start compliant, stay compliant.

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  • The Listing Stack: listing creation, listing presentation, and personal brand packs with the Fair Housing Sweep$197
  • The New Agent Stack: setup guide, the Instruction Framework, buyer-side and sphere packs$247

Shelf II · Operating Practice

Craft products for anyone who runs professional work.

Profession-neutral systems: the disciplines of a well-run practice, packaged for whatever field you run yours in.

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Bishop · the craft skills
  • Clarity Audit: does the document say what you think it says$97
  • Template Library: your approved patterns, captured and reusable$97
  • Decision Room: multi-perspective analysis before consequential calls$147
  • Institutional Memory starter: what your business learns stops walking out the door$147

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Queen · the operator line
  • Operator Prompt Library: twenty operator jobs, pre-engineered, with the auto-router$497
  • The Operator Stack: the library and the craft products together$597

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The Updates PassAcross every shelf

$29/mo

The forms change, the rules change, the platforms change. The Updates Pass delivers revised versions of every product you own as they are updated, which for compliance-touching products begins with the primary sources behind the rules. One subscription covers everything on your shelf.

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Shelf III · Marketing and Design Coming soon

The rules the work runs on.

Scoped, built, and run against this venture's own brand and campaign work before anything was packaged: the voice rules, the briefs, and the retrospectives behind The Practice itself. Studios and in-house teams lose more hours to unwritten constraints than to the work. These write them down once.

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Bishop · the craft skills
  • The Campaign Retrospective: reads the results against the brief and produces the next brief$67
  • The Creative Brief System: captures constraints once, so the third revision round stops happening because nobody wrote the constraint down$147
  • The Brand Board Builder, Studio Edition: a client brand identity and a paste-ready voice block, generated from a short intake$147
  • The Brand Voice Library: the actual rules with specimens, per client, so copy comes back sounding like the client rather than like a machine$297

Request early accessIn build. Tell us which one you want first.

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Queen · the studio system
  • The Studio Stack: every product on this shelf, installed together$497

Request early accessIn build. Tell us which one you want first.

Shelf IV · Owner-Operators and Small Business Coming soon

The jobs nobody has time for.

Built inside Stoa, LLC, the small business that runs this marketplace, because these were the jobs falling off its own list first. Every one of them is work an owner knows should happen weekly and does not.

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Bishop · the craft skills
  • The Content-Gap Audit: the questions customers search for that your site does not answer$67
  • The Review Response System: a tone library, so reviews get a human, specific reply within a day instead of a template within a week$97
  • The Competitor Sweep: runs monthly and reports the difference rather than the state, so you read four lines instead of forty$97

Request early accessIn build. Tell us which one you want first.

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Queen · the owner system
  • The Owner's Stack: every product on this shelf, installed together$197

Request early accessIn build. Tell us which one you want first.

Another field? These systems point at any professional work that runs on rules, judgment, and follow-through. Tell us what you would want in yours.

The fine print, plainly

Marketplace disclaimer.